While most fast food restaurants rely on visual images and past experience to draw people back to the counter time and time again, one savvy burger chain in the US has found a way to bring tantalising advertisements into homes via a different sense.
Famous for their miniature burgers, White Castle are now offering burger-scented candles. Served up in a rectangular ceramic holder in the likeness of a box the burgers come in, it's one ad you can't avoid by changing the channel.
According to NY Daily News, net proceeds will be donated to a charity for Autism.